Colgate Palmolive Co. Business Strategies - 1446 Words

Colgate-Palmolive Co. is a company which focuses on products that promote hygiene and cleanliness. They have dominated the marketplace while efficiently providing oral care, pet care, cleaning products and more. They are predominantly known for their oral hygiene products and have remained the leading brand of it’s industry. This report delves into their current stance and how they will need to focus on targeting new markets and the transformation of their business strategies. While taking all six elements(culture, demographics, social, technology, economic and political/legal) of macroenvironmental components that create their external analysis. This report also analyses the competition Colgate-Palmolive faces and the continuous fight†¦show more content†¦(Colgate-Palmolive Company SWOT Analysis, 1-9) This is the target market Colgate needs to aim for. 2.1 External Analysis Colgate is currently one of the top contenders on the global market for its products yet they must consistently keep an eye on their competition and what is going on externally to be able to keep up with the market and stay ahead of the game. (Colgate-Palmolive Company SWOT Analysis. (2014).) The most important thing that can be done now is to focus on their PR and showing their companies ethic morals and the ways they have helped make millions of lives around the world better. (Colgate-Palmolive Company SWOT Analysis. (2014).) 2.1.1 Macro(remote)-environment In order for Colgate to remain on top of the markets needs and wants, the 6 components that create the macro-environment which effects the target market and marketing environment are as follows. (Grewal, D. 2015) Political Environment: Colgate has been faced with several lawsuits against them upon various occasions. The one that stands out from the rest is when Colgate was made to pay $45.9million to ERISA(Employee Retirement Income Security) in order to settle the retirement benefits for 8,600 of their employees. (Prochilo, D., 2013). Colgate also faced another $13m Asbestos Jury Verdict over Talcum Powder which they were accused to be manufacturing. (Gibb,Show MoreRelatedProject on Colgate4336 Words   |  18 PagesIntroduction Colgate  Palmolive ltd. is one of the largest FMCG Company in India. Colgate-Palmolive headquartered in  New York City  is the biggest seller of toothpaste and a world leader in oral care products (mouthwash, toothpastes, and toothbrushes). The company also makes personal care products (baby care, deodorants, shampoos, soaps) and household cleaners (bleaches laundry products, soaps). Its other well-known brands include Palmolive dishwashing liquid and tabs,  Ajax  surface cleaners, and laundryRead MoreColgate Case Study3186 Words   |  13 Pageschange. These cases study provide students with the disciplines defining conceptual frameworks and the technologies used in x organizational development. Greater emphasis is on understanding the relationship between the OD practitioners (like Colgate-Palmolive and Marks Spencer) role and key players in the clients system as the OD cycle unfolds. Students would experience the practitioners mind set as they are challenged to frame organizational issues and identify how to enter and intervene inRead Mo reDomestic Marketing vs International Marketing2276 Words   |  10 PagesDomestic marketing vs International marketing Domestic marketing and International marketing are same when it comes to the fundamental principle of marketing. 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